VOD / Streaming Service
End-to-end flow for activating a VOD streaming service (SVOD + TVOD) over CDN, from serviceability and content territory scoping through CPQ tier selection, CFS/RFS decomposition, CDN session and middleware entitlement setup, multi-DRM provisioning, adaptive bitrate configuration, device onboarding, billing activation with dual SVOD/TVOD charging, and application-layer QoE assurance.
Architecture Overview
VOD streaming delivers on-demand video content over IP networks using CDN edge caches, adaptive bitrate streaming, and multi-DRM content protection. Unlike IPTV (which uses managed multicast on the operator's access network), VOD is delivered OTT — the content traverses the public internet via CDN, and the operator controls quality through edge cache placement, ABR ladder configuration, and application-layer QoE monitoring.
Customer Device
Smart TV, STB (Android TV/Apple TV), mobile phone, tablet, or web browser. The VOD app runs on customer-owned devices with varying DRM and resolution capabilities.
CDN Edge
CDN edge cache nodes (Akamai, CloudFront, or operator-owned) positioned close to subscribers. Serve cached video segments with low latency. ABR origin servers generate per-subscriber manifests.
VOD Platform
VOD middleware (subscriber profiles, content entitlements, recommendations), CAS/DRM license servers (Widevine, FairPlay, PlayReady), and content management system (ingest, transcode, package).
BSS/OSS Enablers
SOM orchestrates provisioning across CDN, DRM, and middleware. Service and resource inventory track the logical installed base. CMDB maps service dependencies for fault correlation.
Content Partners
Studios, content aggregators, and rights holders. Content licensing is territory-specific and time-windowed. Rights metadata drives catalogue availability per subscriber region.
Provisioning Workflow
Step-by-step orchestration flow — click any step to view systems, inputs/outputs, and eTOM mapping.
Flow Diagram
Interactive Flow Steps
Tap any step to view details, systems, and eTOM mapping.
Select a step in the diagram to view its details, systems, inputs/outputs, and eTOM mapping.
All Steps
Step-to-eTOM Mapping
| eTOM L2 Capability | Steps |
|---|---|
| Order Handling | |
| Service Configuration & Activation | |
| Billing & Revenue Management | |
| Service Quality Management |