🧭Module 2
Concept-to-Market
From Product Idea to Executable Workflow
The design-time chain that produces what Lead-to-Cash executes — portfolio governance, catalog governance, and the implementation function that turns a published catalog into running workflows.
Sections
2.1
The Concept-to-Market Chain
What C2M is, the three functions it runs through, and why it belongs on a different clock from everything Lead-to-Cash does.
12 min
2.2
The Product Portfolio Function
Intake, discovery, prioritisation and roadmap — and the feasibility gate that is almost always missing from all four.
13 min
2.3
The Catalog Governance Function
Requirements to published catalog — the commercial layer as well as the service and resource layers, the reuse gate, versioning, and who owns which layer.
18 min
2.4
The Implementation Function
Where a published catalog becomes running workflows, and the corrected model of the chain.
6 min