🧭Module 2

Concept-to-Market

From Product Idea to Executable Workflow

The design-time chain that produces what Lead-to-Cash executes — portfolio governance, catalog governance, and the implementation function that turns a published catalog into running workflows.

Sections

2.1

The Concept-to-Market Chain

What C2M is, the three functions it runs through, and why it belongs on a different clock from everything Lead-to-Cash does.

12 min

2.2

The Product Portfolio Function

Intake, discovery, prioritisation and roadmap — and the feasibility gate that is almost always missing from all four.

13 min

2.3

The Catalog Governance Function

Requirements to published catalog — the commercial layer as well as the service and resource layers, the reuse gate, versioning, and who owns which layer.

18 min

2.4

The Implementation Function

Where a published catalog becomes running workflows, and the corrected model of the chain.

6 min