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Challenge 01C2M — Catalogue Governance — read this section in the Academy

The B2B Product Launch That Keeps Slipping

Intermediate5 min+100 XP
Page 1 of 5

The Situation

Your role

Business Owner / Product Portfolio Lead

You are accountable for launching this product without leaving the catalogue harder to work with than you found it.

A new B2B connectivity product is already two weeks late.

Sales has committed the launch date. The network team has capacity and access ready.

The BSS catalogue is not ready, and not because anyone is behind: there is no agreement on whether to reuse an existing specification or create a new one, and nobody is due to make that call.

“The customer is waiting, and we cannot slip again.”

— Head of B2B Sales
The Concept-to-Market chain, blocked at catalogue governanceFour stages in sequence: Product Portfolio, Catalogue Governance, Implementation and Launch. Catalogue Governance is marked with a warning symbol and the word Blocked — nothing reaches implementation, and so nothing reaches launch, until the modelling question it holds is answered.PRODUCTPORTFOLIOCATALOGUEGOVERNANCE!BLOCKEDIMPLEMENTATIONLAUNCH

  • Sales

    Launch date committed

    Ready

  • Network

    Capacity and access ready

    Ready

  • BSS Catalogue

    Product model pending

    Blocked

8 weeks to launch — the date has not moved